Romania is a central part of the growth strategy of the Investment Insurance and Administration Group Generali, one of the 3 profile giants in Europe, and outside the insurance segment, the Romanian agrobusiness potential is also of high interest for Generals. «Romania is part of the general DNA, as well as the entire region of Central and Eastern Europe. This area is part of our central strategy and we want to continue to grow here, ”said Venice Philippe Donnet, CEO of the General Group, one of the 3 big insurers in Europe. Accompanied by his management team, Donnet presented the group's growth strategy yesterday for the next 3 years, «Lifetime Partner 27: Driving Excellence» – (life partner for 2027: Driving by Excellence). For generals, this is the 4th strategic plan for 3 years since 2016, since Philippe Donnet has taken over the group leadership. Generali will focus in the next 3 years on increasing the productivity of the distribution network by scaling its advanced customer relations systems (CRM – Customer Relationship Management) and by providing access to strong digitization tools with the help of AI, artificial intelligence, for departments of Sale and business administration.
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