Lidia Cîrstei, senior vice President Product & Operations, Fintechos. Fintechos, one of the most famous Tech companies launched locally, which offers digitization solutions to companies in the financial-banking and insurance industry, called Lidia Cîrsti as Vice President Product & Operations, the representatives said in a statement. From this role, Lidia Cîrsa will coordinate the development of the Fintechos platform, with an emphasis on the addition of functionality, the integration of AI agents and the increase of adoption among customers. «I want every customer to feel that Fintechos is not only a technology supplier, but a partner who understands the real challenges of a bank or insurance companies. In my new mandate, the priorities are to accelerate the Evolution adoption, to strengthen the back office function and to integrate a modular and compositive architect,» Lidia Cîrstei, senior vice President Product & Operations, Fintechos. Lidia's new mandate began on March 28. She has 22 years experience in banking and insurance – areas in which she has held leadership positions at Alpha Bank Romania and Uniqa Asigurări. «Lidia brings through its role a rare perspective: product thinking from the perspective of banks and insurance companies. From the moment it has joined the team, it was an essential binder between what we build and what brings real value for customers. In its new role, it will accelerate the development of the Fintechos platform and our suite of financial solutions,» Teodor Blidăruş, co -founder and CEO of Fintechos. Lidia Cîrstei joined Fintechos in 2021, where she had strategic roles such as Chief Operating Officer and Chief of Staff & Business Transformation, a position from which she supported the transformation of the company from a scale-up into a global player. This direct experience in the financial sector is essential for its new role, which involves the development of products lined up with the realities of banks and insurers, the representatives of Fintechos have also transmitted. Evolv is the latest version of the Fintechos platform, launched after an investment of over 10 million euros between January 2024 – February 2025, investments continuing this year. The platform integrates advanced functions based on AI that helps financial institutions quickly launch products, manage them effectively, customize the relationship with customers and modernize internal processes. «A significant part of Fintechos customers already uses Evolv, and the company's goal is that by the end of the year, over half of the customers completely migrate to this version of the platform. In parallel, Fintechos aims to expand the customer base by attracting new banks and insurance companies that will directly adopt Evolv.» Another strategic objective of the lidia of the song is the amplification of the role in the Fintechos platform, including the integration of intelligent agents, and the development, respectively the adoption of Back Office Workflow Designer, an instrument that allows the financial institutions to create modular, flexible operational flows. With this help, internal processes can be automated and managing simplified documents, reducing manual tasks and optimizing work flows, all without requiring programming knowledge. «In the center of our product vision are the real needs of the teams from banks and insurance companies. We build solutions that reduce the manual effort, provide autonomy to non-technical teams and bring clarity in operational processes. With the help of evolv-available to Product & Journey Designer and modular flows in the office officeflow designer-we transform the operational work. Functional, ”added Lidia Cîrstei. To deliver these goals, Lidia Cîrstei works with a team of 18 people, made up of specialists in Product Management, Business Analysis, UX Design, Engineering and AI.
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