The development of the private health system was particularly accelerated in the last five years, from 2015 onwards, with the expansion strategy of the large private players. This also attracted the appetite for investments on the private market, both from local entrepreneurs and foreign investors.
♦ In 2022, the Memorial group from Turkey enters the Romanian market directly after taking over an already built hospital – the former Monza unit in the North of Bucharest ♦ In 2025 Medicana, another medical operator from Turkey, announces the opening of a representative office in Romania ♦ The same group also wants to build a hospital in Bucharest, within the Nusco City complex, in the Pipera area, by the end of 2028.
The Turkish group Medicana is opening a local representative office for Romanian patients who want to be treated in Turkey, according to a company announcement. It is not the first entry of a Turkish medical operator on the local market, after Memorial also bet on Romania two years ago, taking over the Monza hospital in the Northern area of the Capital. Medical operators are expanding on European markets in the context in which they have already built a brand in the field of medical tourism. In addition, the expansion of private healthcare in Turkey's major cities is subject to government regulations. Thus, from the ZF information, private hospital investments must follow the needs of an area. In Istanbul, the big brands of private hospitals stand almost shoulder to shoulder, being huge constructions, the size of a hotel, with tens of thousands of square meters of surface area. The opening of a Medicana representative office is only the first step of the Turkish operator on the local market. They also want to build a hospital in Bucharest.
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