ZF The most dynamic companies. Dragoş Măgdălina, Neortic Motors and BADSI Mobility: Sometimes, in business, you have to hit the brakes to come back stronger afterwards. For us, in 2026 the most important thing will be to consolidate on a slightly declining market

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By TP


Dragoş Măgdălina, shareholder of Neortic Motors and BADSI Mobility: I don't think the year 2026 will bring breaking news for us. (…) Keeping it at a similar level will already be a victory. If we manage to improve a little, it means that we are really champions, that is, we are far above the industry average.
♦ «In rallies, it's a technique to go through the corners quickly: you press the accelerator and the brake at the same time. This allows you to approach the corners faster, understanding the negative sinusoids in the business through the corner, that is, you brake a little to then launch yourself stronger.»

In business, just like in motorsport, sometimes you have to hit the brakes to be able to accelerate again with force, claims Dragoş Măgdălina, shareholder of Neortic Motors and BADSI Mobility. After a decade of constant growth, the entrepreneur sees 2026 as a moment of consolidation and prudence in a car market that is slowing down slightly. «I'm the founder of Neortic Motors, I'm a player in the car dealer area, that means sales and repairs. My predecessors kept talking about pressing the gas pedal and avoiding the brake, I wouldn't say it's that bad to press it. In rallying, it's a technique to go through the corners quickly: you press the accelerator and the brake at the same time. This allows you to approach the corners faster, understanding the negative sinusoids in the business by turning, that is, you brake a little in order to launch yourself stronger afterwards», he said during the ZF conference The most dynamic companies in Romania.
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