Bitget has launched a new three-part campaign starring LALIGA star and Atlético de Madrid player Julián Álvarez, bringing together world-class football talent and next-generation trading technology in a series of dynamic product films.
New campaign with Julian Alvarez
In the campaign, Álvarez will demonstrate how the strategic mindset in football naturally aligns with Bitget's «Trade Smarter» vision. The first video, dedicated to Bitget Onchain, highlights how users can access millions of tokens across multiple blockchains from a single account, powered by AI-powered Onchain signals that help traders quickly and clearly identify emerging opportunities. «LALIGA has always been dedicated to innovation and this collaboration with Bitget reflects how technology and sport can evolve together. We hope this series will be exciting for all LALIGA fans.» said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA. Made as part of Bitget's official partnership with LALIGA, the videos highlight Bitget Onchain, GetAgent and the Universal Exchange vision. Álvarez appears in all three materials, bringing a playful yet authentic connection between elite athletic performance and intelligent trade execution. Each video will be launched with a dedicated page, guiding users through the core functionalities and new milestones reached in the Bitget product ecosystem. Bitget CMO Ignacio Aguirre Franco added: «Julián brings the perfect combination of strategy and style. These qualities perfectly reflect what Bitget is building — a smarter and more integrated way to trade. Whether it's Onchain, GetAgent or UEX, our goal is to give every user the tools to think and act like a champion.»
Innovation at the fore: Onchain, GetAgent and UEX
Bitget highlights three key differentiators — Onchain, GetAgent and UEX — as the focal point of the video campaign. Onchain seamlessly integrates direct access to over two million assets directly into the Bitget app. For personalized trading, GetAgent is an AI-powered assistant that goes beyond simple analysis of general market data; it analyzes the user's specific portfolio, risk tolerance and trading style, providing highly actionable signals. Finally, Universal Exchange (UEX) is a new concept pioneered by Bitget that unifies the best aspects of Centralized Exchanges (CEX), Decentralized Exchanges (DEX) and Traditional Finance (TradFi) platforms into a complete and seamlessly integrated experience. Bitget's partnership with LALIGA continues to bridge the worlds of sports and technology, using storytelling, world-class talent and product innovation to transform the way global audiences experience Web3. Join our 33,000+ subscribers. No spam, just useful info.