Business Store. How and when reading became reading among young people. What Florin Enceanu says, CEO Bookzone

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By TP


– Surprisingly, it could be the answer, if we are to think that the value of the Beletristic and Non -effect market is placed somewhere at 120 million euros. Florin Enceanu, co-founder of the Bookzone online bookstore, confirms that Romanians are in a process of rediscovering the joy of reading, and reading has become «cool», even among young people. If we look at the evolution of the turnover in the book industry and compare it to the decrease of the population, the conclusion is clear: the Romanians read more. Even though the number of inhabitants has decreased, book sales increased significantly, which shows a greater interest for reading, ”says Florin Enceanu. He founded Bookzone, a publishing house, which is based on his online store, but is also present in bookzone networks. Bookzone has developed rapidly as demonstrates the turnover of 2021- 2023. The Romanian book market has grown constantly in recent years – «which shows that Romanians rediscover the joy of reading». In 2019, the turnover in the market was 145.1 million euros, and in 2024 it reached 214 million euros. «Basically, in the last three years, we have witnessed a constant growth of about 20 million euros annually. This evolution confirms the increasing interest for books, whether we are talking about fiction, non-fiction or children's books,» he says.

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