The standard of living, the client's profile, what are his preferences, habits and hopes are vital information for anyone who builds a business plan, wants to launch new products and services, or simply wants to consist a strategy as in reality as possible, in a present in which the number of unknown increases. The fourth edition of Pareto Report now puts not only 20% of Romanians with the highest income, but makes a complete radiography of consumers. How much do they earn and how their income has evolved over the past few years? What are their preferences? How do they evaluate their standard of living and what expectations do they have from the future? What are the most important things and values for them? These are just a few of the questions that the study answers. «-What do you know about him? -To. What does he like, what he doesn't like, the number from the shoes. What do you want to know?» There are replies from the film «Patriotul», who tells the story of Benjamin Martin, embodied by Mel Gibson, who becomes the leader of a group of resistance fighters in the US Independence War. Exactly the same can answer Pareto Report to the question «What do you know about the Romanian consumer?» The study draws in detail the profile of Pareto consumers, those 20% of Romanians with the highest incomes, representing the critical mass of any business: they have twice as high as those in the general commercial public, invest, save, donate and set trends, being among the first to test new products and services. This year's edition of Pareto also puts in the mirror the consumers of the general commercial public, ie 9.2 million Romanians, between the ages of 18 and 64, digitized; 1.8 million Romanians form the Pareto public.Read the full article on Business Magazine.
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