And it is still technology that will dictate the direction of innovation in banking, a field that already relies on this card. Artificial intelligence can facilitate a high degree of personalization of banking services, but it will play an increasingly important role in many other areas, such as marketing, content generation, software development and many others, says Mihaela Bîtu, CEO of ING Bank Romania. She also tells what innovation means for the bank she leads, how the banker has metamorphosed over time, what are the strengths of the Romanian economy, and what are the forecasts for 2025. «The evolution of the banking sector is already very much linked to digitization and technology», says Mihaela Bîtu, CEO of ING Bank Romania, the subsidiary of the Dutch group with the same name. She speaks calmly and without emphasis, attentive and kind, at the end of the summer week. Until the scheduled interview, he had already spent hours in a meeting room on the first floor of the bank's headquarters with open space offices; the «routine» business of a top banker, attention to recent changes in the economic landscape and plans for an official visit demanded his attention. ING Bank has been present on the market for 31 years, and Mihaela Bîtu says that she has already completed 30 years of activity in banking. Looking back at the business models and service models offered to customers three decades ago and those of today, «it's a difference like the one on the ground and that's great for customers. In the end we offer a lot of convenience, comfort, speed, which didn't exist and all this is possible thanks to technology». Read the full article on BUSINESS MAGAZINE.
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