Mullenlowe Romania, a creation, marketing and brand strategy agency, has named Cristiana Belodan in the role of managing director, starting with February 1. She joins the group's leadership team and will work with Sever Savanciuc, CEO Lowe Group, and Hortensia Nastase, Vice President Creative Services. Cristiana Belodan has an experience of almost 20 years in communication, of which six in top management positions. Its expertise covers both the consulting sphere and the management area and is acquired in local and international agencies, but also in NGOs or entrepreneurial companies, according to information transmitted by the representatives of the Agency. «In the context of the economic, social and even political challenges today, good communication plays a vital role in increasing the financial performance of companies, regardless of industry,» says Sever Savanceiuc, CEO Lowe Group. Throughout his career, Cristiana Belodan has coordinated award-winning teams in the most important local and international festivals, contributing to the strategic development of brands from fields such as Telecom, FMCG, financial services, energy or pharma. He is the initiator of the project «Culture at height», which combines his passion for theater with cultural events and hiking, and in 2021 he published the volume of memories «Dilibau». «In my vision, it is very important how we work to achieve performance, so I joined the Mullenlowe team to take the empathy indicator in everything we do and to open a new successful chapter for the agency's business.» , says Cristiana Belodan, Managing Director Mullenlowe Romania. The mandate of Cristiana aims to strengthen the agency's business by expanding the customer portfolio, developing the team and attracting the best talents and continuing to position the agency as a market and creator of innovation, by launching new products and platforms relevant to customers. «We are glad that Mullenlowe is the team that convinced Cristiana to return to the world of agencies and we were even more enjoyed to see more seniors as well, returning to the industry.» Services, Lowe Group. Mullenlowe Romania, who is 32 years old this year, adopts a working model based on integration and strategic perspective on communication, strongly anchored on the date. Recently, with the support of Path and Isense Solutions, the Agency has launched the MPATIITM index, a unique owner tool, which mapping the relationship between empathy and brand performance, analyzing the perception of the Romanian consumer on the brands, to which they attribute various levels of empathy. The top of the brands considered the most empathetic by Romanians is composed of Gerovital, Nivea, Napolact, Kinder and Heineken. Also in 2024, the Agency accelerated the development of the Events & Experiential Division, knowing a significant increase in this pillar through local and national levels for customers from industries such as retail, FMCG, agribusiness, financial-banking or medical. Mullenlowe Romania is part of the Mullenlowe Global international network, one of the largest communication networks worldwide, with over 90 agencies in America, EMEA and APAC, one of the Interpublic Group of Companies. In Romania, the agency is part of Lowe Group, one of the most important communication groups on the market.
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