Daniel Gross, Penny Romania: I grew faster than the market because we attracted new customers, in a 2024 in which Romania had one of the largest inflations in Europe. The retailer is active on the discount format, with over 400 stores in Romania

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By TP


Daniel Gross, CEO, Penny Romania: We consider it all the macroeconomic context, it is good to look carefully at the evolution of inflation and costs this year. We, in the position of discounter, have managed to strengthen our market share under these conditions. We expect an evolution that will follow the trend of recent years, but it will certainly not be an easy year.
♦ The company REWE SRL, the one operating the retail business, closed 2023 with 8.3 billion lei, plus 15% versus the previous year.

The Penny store chain, active on the discount segment, will invest 120-150 million euros in Romania in 2025, the amount being in line with those of previous years, as Daniel Gross, CEO of the company. «The investment budget for 2024 was 150 million euros, with 22 million euros over the previous year. Regarding the investments for 2025, we can say that they will be in line with the amounts invested in recent years. “The retailer plans to open 35-40 stores in Romania, and will also end the works at the Al. the fifth logistics warehouse in the country. «In our business strategy, we have planned investments of 1 billion euros by 2030, in order to expand the network and to develop the logistics skills, to which are added investments in photovoltaic panels or new loading stations electric cars. »
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