♦ Lidl entered Romania in 2011 and, year by year, he opened new stores, usually over 10, in some periods even over 20. Now, the Germans accelerate the development ♦ The retailer e the leader of the trade, with business of 21.8 billion. lei in 2023, plus 18%, and about 370 stores.
The German discounter Lidl, the leader of the local trade by turnover, announces one of the most ambitious expansion plans: 200 new stores in Romania by 2030. «We will continue to grow, our plan being until 2030 to open 200 stores In addition. We are consistent with the development of Lidl operations in Romania, and the country is an important one for the whole group, ”say the representatives of the group. The company also speaks of the possibility of opening stores smaller than before, the Germans being known for having a standard of standard dimensions from which they did not deviate. «For the next few years we are aiming for an accelerated expansion and a significant territorial extension (…). The investment budget for 2025 reflects all these factors, as well as a flexibility of the expansion and construction strategy, so that we can respond to the need for proximity as best as possible. ”The retailer has local 370 units, of which 12 inaugurated last year. Lidl entered Romania in 2011, when he took over 100 units from Plus Discount, and then expands from scratch. Year by year, the company has opened new stores, usually over 10, in some periods even over 20. Now, the Germans accelerate development. «Romania is an open, dynamic market, with major development potential, but in terms of 2025 the degree of uncertainty remains high. The political instability that continues this year, as a result of the new electoral choices, the economic instability caused by the budget deficit, as well as the social tensions are reflected in the business environment. «At the same time, the business environment is positively influenced by a series of Favorable factors, such as the development of the infrastructure, the full entry into the Schengen area, the investments from funds of the European Union or the Visa Waiver program. «Each of these represents an opportunity for the development of the business environment and attracting investors into the Romanian space.»
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