Rucsandra Hurezeanu, founder of Ivatherm: It is difficult for Romanian brands to grow because Romania is a market of 16 million inhabitants, it is difficult to have big Romanian brands and, when you have a company that needs more and more resources because you want to innovate and perform, you have to export.
♦ Ivatherm products reach around 18 countries, after the company started exporting ten years ago. Today, export has come to represent about 40% of the business's turnover.
Ivatherm, a Romanian dermatocosmetics company, is considering attracting an investment fund to accelerate the company's expansion. The products of the local business have come to be present on 18 markets in the world, with a growth of 25% every year, but this development could be accelerated with the help of a partner. «We are in an accelerated growth phase, we have grown around 25% every year and we will continue this growth. There is also the option to grow even faster with the help of an investment fund, we are considering both options», says Rucsandra Hurezeanu, founder of Ivatherm, present at the ZF Branduri Româneşti 2025 conference.
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