A dazzling success. Rapper Snoop Dogg, known for his love of cannabis (consuming in moderation), music and cryptocurrencies, has just succeeded in a master by selling nearly a million NFT on Telegram in just 30 minutes. This new collection, inspired by the iconic style of the American singergenerated no less than $ 12 million in sales, marking a turning point in the world of NFT to collect.
The key points of this article:Snoop Dogg sold nearly a million NFT in just 30 minutes on Telegram.
This collaboration with Telegram generated $ 12 million, marking a turning point in the world of collecting NFTs.
Snoop Dogg and Telegram: an explosive collaboration
Snoop Dogg It is not his first attempt in the world of NFT. After launching several successful collections, the Californian rapper joined Telegram to offer a series of «Digital gifts» On the tone blockchain. These NFTranging from vintage cars to cannabis objects, including emblematic symbols, were literally taken by storm by the fans. According to Pavel Durovfounder of Telegram, the collection was sold in record time, with nearly 996 000 NFT sold. “The Mint on Blockchain and the secondary market will be online in 21 days. It's going to be wild «he said in the message below. While some observers announced the end of the NFT, the performance of Snoop Dogg proves (in part) the opposite. And despite a general drop in transactions volumes, some collections continue to be talked about.
The NFT of Snoop Dogg quickly found takers – Source: account x
NFT: a changing market?
Collaboration between Snoop Dogg et Telegram could thus mark the beginning of a new era for the NFT to collect. A certain Zenith, responsible for Ton, enthusiastically recalls on X that « les Gifts [cadeaux] Telegram have the most unique utility, namely the possibility of carrying them on your Telegram profile ”.
And with unique and popular personalities like Snoop Dogg who continue to invest in this sector, it is very likely that others marques et celebrities follow the movement. «I would not be surprised if other famous brands or international web3 personalities also wanted to launch gifts! »»he finally adds.
Snoop Dogghis real name Calvin Broadus, has become a figure unavoidable of the culture pop Since his beginnings in the 90s. Known for his collaborations with Dr. Dre and Tupac Shakur, he has diversified his activities, becoming actor, producer and even entrepreneur in cannabis. With this new foray into NFThe confirms his pioneer status, always at the forefront of trends with this side cool so legendary. With nearly a million NFT sold in 30 minutes, Snoop Dogg proves once again that he is the king of marketing and his collaboration with Telegram may well mark the return of the NFT. What revive the hype of the last Bull Run? We are not there, but at least the market is not dead. And it's already in itself Good news for amateurs.