The American giant Procter & Gamble relocates its headquarters from Romania to the YUNITY Park business campus, developed by Genesis Property, after signing a 10-year lease

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By TP

The American giant Procter & Gamble is relocating its headquarters from Romania to the YUNITY Park business campus, developed by Genesis Property, after signing a 10-year lease. The multinational company will move its headquarters to a space of approximately 7,000 square meters, located in the E building of YUNITY Park. «In recent years, we have constantly invested to transform YUNITY Park into an ecosystem where people find balance between their professional and personal lives. The fact that a company the size of Procter & Gamble is establishing its headquarters here confirms the relevance of this vision and reinforces the belief that workspaces must be built around people. Our relationship, based on trust and orientation to the future, will shape the next decade of YUNITY Park», said Liviu Tudor, president and founder of Genesis Property. Genesis Property is one of the largest developers and operators of class A office buildings in Romania, with over 20 years of experience on the real estate market. The company owns and manages two of the largest business campuses in Bucharest – YUNITY Park and West Gate Business District – which add up to over 150,000 sqm GLA and host companies such as HP Inc., Hewlett Packard Enterprise, Accenture, Ericsson, Garanti BBVA, Infineon, Luxoft, Yokogawa, Siemens and Alpha Bank, where over 15,000 employees work. Genesis Property is also the developer of the private student campus West Gate Studios. The American group Procter & Gamble, one of the largest producers of consumer goods in the world, has two factories in Urlaţi – one for hair care products and one that makes detergent capsules. The company closed last year with business of 327 million lei, plus 16%, and with almost 550 employees, public data show. In addition to this company, the Americans also have two other companies locally – Procter & Gamble Marketing Romania (with business of 278.7 million lei, plus 11%) and Procter & Gamble Distribution (2.6 billion lei, plus 6%). In addition to the factories, the group has in Romania its headquarters and the regional service center in Bucharest and the logistics center in Timisoara. In total, there are 1,400 employees in all operations.
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