«There is room for several stores.» As Metro wants, which has opened the way of modern trade in Romania, to increase its presence in an increasingly competitive market: three more cash & carry stores in the coming years and several hundred units at two extra steps

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By TP


11.3 billion lei was the turnover of Metro Cash & Carry in 2024
♦ Metro entered the Romanian market in 2016, opening the gates of modern trade. There followed a period of accelerated growth, with several openings, but for about a decade the company has not checked any new location, but only a relocation to Buzău ♦ In 2024, Metro positioned in fifth place in the top retailers in modern trade, with 30 stores ♦ But the company concentrated during this time and on the franchise at two steps. Now she also relies on a network in the big cities – two extra steps, fighting side by side, Shop & Go or Profi.

Metro Romania, one of the five largest retailers present locally, resumes the expansion in the Cash & Carry segment after having stagnated at the terminal of 30 units. «In many countries the cash & carry format is on the verge of extinction, but in Romania it is interesting that it is a great potential for this type of format. We want to expand our shops to create space for the Delivery area because this area grows with Double Digit (over 10-n. Red.), But we also have a demand in this type of format, in an area. Destined Food & Service Delivery in the Ştefăneşti warehouse, near Bucharest and we want to open three larger stores, «said Karan Khurana, CEO of Metro Romania. He came to Romania a year ago, with six years experience within the German group. The investment plan in extending the existing stores and opening new stores is made for the next three years, said Karan Khurana, who added that investments amount to several tens of millions and Metro has already identified three cities. The three stores will have about 3,000 square meters and will serve the Delivery area. However, the manager says about Bucharest that it is a saturated market from the point of view of Cash & Carry stores.
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