Companies in local tourism manage 13,500 accommodation units, given that a single company can have several units.
♦ Except for 2020, when the pandemic broke out, the local accommodation units did not register a total net profit of under 1 billion lei in 2018. Local accommodation units have become less profitable in recent years, having a declining profit margin from year to year. Last year, the accommodations in Romania had a net profit of 974 million lei, according to the data on the Smartreports Powered by Bridge-to-information platform. After a decrease of 33% compared to the previous year, the net profit registered by the local accommodation units was for the first time below the threshold of 1 billion in 2018, except for the pandemic. In 2018, the net profit of these companies being 911 million lei. The accommodations had a total income of 10.8 billion lei, up 8%. Although the profit margin was about 9% in the market, it is decreasing. A year before, the profit rate at the tourism market was over 14%. The hoteliers have accused the increase of operating costs in recent years, being included higher prices from suppliers, raising salaries, but also taxes, which have an impact on the profitability of these companies. Despite these challenges, the market has grown constantly, both as revenues, as well as number of companies and accommodation units. In 2023, about 9,700 companies worked in the local tourist market, with 500 companies in addition to the previous one. However, two -thirds of these companies manage pensions and holiday homes and only 3,000 companies had hotels. Companies in local tourism manage 13,500 accommodation units, given that a single company can have several units. Of these units, only 1,600 were hotels, according to the data of the National Institute of Statistics. In the last two decades, the number of accommodation units has been tripled, being drawn up by pensions. At the same time, the number of hotels increased by 62%. This evolution shows, on the one hand, the fact that the market is underdeveloped and, on the other hand, that there is a lot of growth. The big cities benefit from the most developed hospitable infrastructure, Bucharest being in front of the most developed hotel market. The main growth engine of hotels in the big cities was the business, which generated the demand from the corporate sector, both on the passenger area and on the event segment. In the offer of the big urban hotels there is not only the accommodation and the meal, but also an event and spa center. However, the segment of pensions and holiday homes has been strongly outlined in the mountain and rural areas, having a predominantly presence in these areas. The hotel market has become more and more attractive for investors and big hotel chains. Beyond the entrepreneurs who already work in the hotel industry, this sector has become very attractive, especially for real estate developers, especially those in the residential segment, but also for entrepreneurs who have the main business in other economic sectors.
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