♦ The luxury in Romania represents, in fact, the middle category in the world ranking of hotels, so the most top international hotel brands that have local presence are not at the world peak.
The local hotel market goes through one of its most effervescent periods, there are a series of ongoing projects, but also more and more hotel investors and hotel groups. The local market has developed significantly in recent years, both in number of units, but also as brands and standards imposed, which shows the ascending road on which the hotel sector goes. However, Romania remains behind many hotel markets, with many brands that do not yet have local presence, and the number of affiliated units is much lower than other European countries. Moreover, the local market has few properties of five stars and much less luxury, and the international brands in the upper class have not yet made their entry locally. «We notice that we do not still have hotels in the Ultra Luxury area, it seems that the market is not yet attractive for a RITZ, Four Season, Six Senses or St. Regis and other brands in this range. But with time, I think we have to wait about ten years, some of them will find their place, with us, with a tenderness,» HTL Romania, hospitality consulting company.
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