♦ In just a decade, exports of household espressoums have tripled, over 1 billion euros ($ 1.1 billion) ♦ De'longhi, Versions (former Philips), evokes and Astoria are the main actors in the field.
Romania's exports of Romania exceeded the 1 billion in the first time in 2023 (the latest data), a value that propelled the local market in the first place in Europe and second in the world, after China.
This was possible thanks to the FDIs, the investments of over 300 million euros of giant groups such as De'longhi, Versions (former Philips), evokes and Astoria made it possible for Romania to be a coffee machine production that then arrive worldwide. Specifically, Romania was responsible in 2023 for 14.2% of world profile exports, being exceeded by China, which had a market share of 29.6%, so almost double. However, the power balance seems to change. A decade ago, China dominated this market without the right of appeal, with a share of almost 47% of total world exports. Romania was somewhere at only 7%. And not only that: during the same period, Romania came to send espressoons to China, the latter market being one of the main destinations in value, according to the data from the Observatory of Economic Complexity (OEC). It's just the household espressoons, not the professional ones. But in the first places there are Italy, Germany and the Netherlands, and this is easy to understand why. According to ZF data, the most important actors in this field are delonghi in Italy, Versions from the Netherlands, evokes and Astoria in Italy. Most often a group sends the production from a certain factory in the warehouse in the mother market or from a key market, and then only divides the goods to the partners around the world. Although the coffee cars have led Romania to the world top of the producers and exporters, other appliances are made. The domestic production of refrigerators, vacuum cleaners, stoves or espressoons has developed strongly especially in the last ten years, and this as a result of new investments made by existing players or others who have recently put Romania on the map. These companies put the shoulder to position Romania as a production and export hub. In 2024, the local market was the most important source of appliances for Europe.
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