The partners of the Conference ZF Romanian Brands 2025 were Aqua Carpatica, Rivaz Hotel, Agroland Group, Amboo, Ambo, One United Properties, Auchan, Electroalfa and Lacked Romania. The Romanian companies have every chance to become producers at European level and this should be the target for brands that have reached a certain level in recent years, but that does not mean that there is no place for growth and locally, on many segments of activity, the entrepreneurs and companies present at this year's edition of the Romanian Conference. «I think a 100%Romanian brand, made in Romania, is the brand in which you invest, build, grow in Romania, passion, energy and open to a global market. The pride in investing, to remain with the investment and construction in Romania, to give the people in Romania to express themselves, I think that the Romanian mayor,» In recent years, many Romanian brands have learned to tell a story, to be cool and to adapt to the changes in the consumer area, becoming more and more attractive to customers in the country, who in turn have become more educated and selective consumers. In addition, the diaspora is currently an important market segment for companies that want to expand outside, acting as a bridgehead for the internationalization of Romanian producers. An example is Cris-Tim, which has been export since 2005-2006, initially delaying the Romanian communities that were formed in certain countries. «And now the communities of Romanians remain our main customers, but we also sell to close communities, for example,» said Radu Timiş Jr., CEO of Cris-Tim, a company that wants to expand at regional level, by purchasing local-small brands.
«The Romanian producers, the big tigers, with volumes, with important production capacities, have every chance to become producers for Europe and to that should target. Even for balancing the commercial balance, but not only. We have reached the level where, from now on, it is much easier to become a big producer and to have access to the European market, as it was 20 years ago,» Affairs & Retail Media, Auchan. At the same time, entrepreneurs and managers present at the conference are of the opinion that there is still a place of growth on the local market, in many fields. An example is Mobexpert, a company that has carried out important investments this year and wants to continue to develop locally. «We have a lot to develop in Romania until we go out. We have the project from Timisoara, we look at Craiova. We look at new business segments. There are big projects to do in Romania until we get to open big shops outside,» said Adelina Badea, CEO Mobexpert. For her part, Rucsandra Hurezeanu, founder of Ivatherm, emphasized the potential of the Romanian economy, relying on the return on growth in the coming years, but urged the entrepreneurs to look bravely and to the foreign markets. «Entrepreneurs must have more confidence in them and have courage with their brands because they are nothing more than others.» The partners of the Conference ZF Romanian Brands 2025 were Aqua Carpatica, Rivaz Hotel, Agroland Group, Amboo, Ambo, One United Properties, Auchan, Electroalfa and Lacked Romania.
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