The Dutch-Belgian group holding the Mega Image network in Romania has the end of 2023 that it will take over the profi in exchange for 1.3 billion euros (Enterprise Value, ie debts). The quantifiable assets are worth 570 million euros, and the rest represent the potential of business, synergies and the Romanian village

Foto del autor

By TP


♦ The transaction was completed only in January 2025, after receiving the Competition Council agreement.

Agăş commune, from Bacău county, a locality of only 5,000 inhabitants, houses about ten food stores and mixed shops, of which one under the «big» brand, namely Profi, who opened a unit on the Loco format, formed for the rural environment. In fact, Profi is the only actor in the modern local trade that has bet strongly on the Romanian rural area, where he still lives about half of the country's population, this being the largest share in Europe. Therefore, while the rest of the supermarkets and hypermarket networks, of discount and modern proximity stores have focused their attention on urban (small or large), Profi also went to rural, where for a long time it was given only among the small traders, between traditional stores.
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