Tradesilvania and Ipsos Romania publish the second study on the adoption of cryptocurrencies in Romania, conducted among internet users between the ages of 18 and 55. 1 out of 3 Romanians who are familiar with cryptocurrencies and own them, and interest remains high, but more selective, shows the latest study conducted by Ipsos Romania and Tradesilvania. The study highlights a stage change: from generalized interest to more informed decisions and increased attention to risk. In terms of adoption, the data shows a consolidation, not an acceleration: 1 in 3 respondents familiar with the concept of cryptocurrencies own them, and 70% say they plan to invest in the future. Compared to the previous study (2022), both ownership and investment intent declined slightly, indicating a more selective and risk-aware market. This shift is also confirmed at the level of perception: 55% of respondents consider cryptocurrencies speculative assets, but still more than half see them as an investment opportunity. Interest remains high, but it is accompanied by a more realistic understanding of the risks. Interest in cryptocurrencies remains high in Romania, but user behavior is becoming more selective: fewer invest impulsively, and decisions are increasingly influenced by access, costs and withdrawal options in local currency.
«In Romania, the cryptocurrency market is moving towards a stage of concentration – after the effervescence of the past years, users are more attentive to risks and perhaps more calculated. It’s a natural behavior in a period dominated by instability, inflationary pressure and a decrease in purchasing power», says Dorian Cazacu, Senior Client Director at Ipsos Romania.
«We see a clear transition from curiosity to conscious use. Users are no longer just looking for access to crypto, but solutions through which they can enter and exit the market quickly, under predictable conditions. Infrastructure is becoming the differentiating element,» said Ciprian Dobrescu, co-founder of Tradesilvania.
Other relevant findings: Crypto education is moving into social media: the share of social networks increased from 23% to 35%, reaching the same level as online searches, which decreased from 47%. Bitcoin remains the leading asset in the market, present in the portfolios of more than 60% of holders Solana climbs to the top of the adoption chart and surpasses other popular assets in the previous study, including MultiversX (formerly Elrond). The Romanian cryptocurrency is losing ground in preferences, falling from 18% notoriety in 2022 to 10% in 2025, respectively from 8% to 5% in ownership. Web3 remains an emerging segment: 3 out of 10 respondents have heard of this concept, and of these, more than half already use associated services (Wallets, DEXs, NFT Markeplaces, etc.). The study highlights a market in the process of consolidation, where users are better informed, but also more demanding in the choice of platforms and services used. The full study is available on the IPSOS and Tradesilvania websites (https://www.tradesilvania.com/studiu-criptomonede-2026-Tradesilvania-IPSOS-ro.pdf)
About the study
The study was conducted online through the agile research platform Ipsos.Digital, among 500 internet users between the ages of 18-55, from urban or rural areas in Romania. The research was carried out between October and November 2025.
About Tradesylvania
Tradesilvania is a crypto and fintech infrastructure platform, which offers integrated access to trading, custody and fiat on/off-ramp services for retail and institutional users. The platform allows direct conversions between RON, EUR and digital assets, supporting over 150 cryptocurrencies and multiple blockchain networks.
About Plaster
The international group of French origin Ipsos represents one of the largest companies in the field of market research, is listed on the Paris Stock Exchange, has almost 20,000 employees and is present in 90 countries. Ipsos is the largest research group present in Romania, with over 1,000 employees. In 2026, Ipsos Romania celebrates a quarter of a century since its establishment. For more information, visit https://www.ipsos.com/ro-ro