Creatopy, a start-up founded by the Romanian Gabriel Ciordaş who uses artificial intelligence (AI) to automate the creation of online advertisements has announced the recruitment of a new CEO to accelerate the global expansion of the company-on Tammy Nam, which was anterior COO and CMO at the PaSart photo editing startup, and before this, before this, according to the ads published by the company and to a Techcrunch article. Tammy Nam told Techcrunch that the start-up was looking for a base with the base in the US who knows how to develop startups in the incipient phase, worked with European founders and understands marketing technology. «Fortunately, I meet these criteria,» she said.
Nam also joins the Creatopy Board of Directors, while the former CEO of the Startup, Dan Oros, has passed in an advisory role. Oros left Google Romania in 2023 to become CREO of Creatopy.
“New opportunities for Creatopy appear: Tammy H. Nam, formerly Coo and CMO at Picsart, joined Creatopy as executive director and member of the Board of Directors. Tammy is in New York, the heart of the advertising industry, bringing Creatopy even closer to the largest brands and agencies, ”commented Dan Oros.
The startup announced in 2023 a serial financing of $ 10 million led by the European investment funds 3VC and Point Nine. Gabriel Ciordaş, the founder of Creatopy, told in October 2024, at a ZF event, that the start-up plans to obtain $ 300-400 million in 2025. Between February 2024 and February 2025, the company claims that the revenues from the average market and companies increased by 400%, a large part of this growth coming in the last six months. Customers include Astrazeneca, Nascar and The Economist.
«What is remarkable to Creatopy – especially for a relatively unknown company – is our ability to attract important customers from demanding industries such as Farm and Banking,» Nam said.
She added that the product is appreciated by customers for «the intuitive interface, the unique product capabilities and the excellent customer service.» In fact, she suggested that as large language models become «ubiquitous,» Creatopy differs in «the ability to understand the needs of customers and deliver – perhaps ironically – personalized value over the AI layer.»
NAM also described the safety of the brand as a «top priority,» marketing managers loading brand kits during account configuration, and these kits assuring that each advertisement generated by complying with their brand guidelines.
«Our AI does not replace strategic thinking; it amplifies it,» she said. «Some of our customers have reported an increase of 10x or more productivity because we eliminate the boring manual work to generate hundreds of commercials in various sizes, formed, tongues, etc.» Tammy Nam also commented on LinkedIn to take over the role of CEO within Creatopy. «I am delighted to involve myself in the role of CEO at Creatopy, the advertising campaign platform based on AI that had a spectacular growth – an increase of 400% income among customers in the average segment and enterprises only in the last year. No wonder, given that global brands such as Astrazeneca, Nascar and The Economist and thousands of other companies already love it.
In the last year, I have been deep in the marketing trenches, testing the instrument by tool. I found two extremes: disposable solutions that make one thing well or heavy applications for companies that adapt to old software. Creatopy brings clarity in this chaos – offering marketing specialists what they all needed for years: an intuitive way to create, scale and publish commercials without ordinary complications.
2025 is outlined to be the year of the real impact in business, powered by AI – and I could not be more excited to build in its forefront. Huge thanks to Roman Scharf, Eva Arh, Christoph Janz and Gabriel Ciordaş for bringing me on board. And special thanks to Dan Oros and the whole Creatopy team for such a warm reception. »
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